Learn how to use ChatKar for WhatsApp marketing, broadcasts, message templates, chatbots, automation, audience segmentation, remarketing, and customer engagement.
ChatKar helps businesses use WhatsApp for marketing, customer communication, automation, broadcasts, chatbots, and remarketing.
With ChatKar, you can connect your WhatsApp Business account, manage contacts, create approved message templates, send broadcast campaigns, track campaign performance, and automate customer conversations.
To use WhatsApp marketing professionally, you need a WhatsApp Business setup connected through the official WhatsApp Business Platform.
Before getting started, make sure you have:
Your WhatsApp number should be properly verified before you start sending campaigns.
Start by connecting your business with ChatKar.
Once the setup is complete, your WhatsApp number can be used with ChatKar for business communication and automation.
WhatsApp messaging generally involves two types of costs.
Depending on your ChatKar plan, there may be a subscription or platform fee for using ChatKar's features.
WhatsApp may apply charges depending on the type of conversation or messaging activity.
Always check the latest WhatsApp and Meta pricing applicable to your account and region.
When you want to send business-initiated messages to customers, you generally need approved WhatsApp message templates.
Templates are useful for:
Before using a template for a broadcast campaign, submit it for approval through the WhatsApp Business system.
Go to:
ChatKar → Manage → Message Templates → New Template
Choose the appropriate template category.
For promotional campaigns, select the marketing category where applicable.
You can create different types of templates, such as:
Hi {{1}},
We are launching a new digital marketing course.
The next batch starts on {{2}}.
Click below to learn more and register.
The numbers such as {{1}} and {{2}} are dynamic parameters.
They can later be replaced with customer-specific information.
This allows one template to be personalized for many customers.
For marketing communication, it is good practice to give customers a clear way to stop receiving promotional messages.
Reply STOP to unsubscribe.
ChatKar can use opt-in and opt-out management so businesses can respect customer communication preferences.
ChatKar allows you to add interactive actions to your messages.
Customers can click the button to call your business.
Customers can click the button and visit your website or landing page.
Register Now
This button can send customers to your registration page.
Call-to-action buttons are useful for:
If available in your ChatKar plan, click tracking can help you understand what happens after customers interact with your campaign.
This data becomes especially useful when creating remarketing campaigns.
Once approved, the template can be used in your WhatsApp campaigns.
A successful WhatsApp campaign starts with a well-organized contact database.
In ChatKar, you can add contacts individually or import them in bulk.
Contact information may include:
Tags are extremely useful when you have a large contact database.
Example tags include:
A single contact can have multiple tags.
This allows you to create highly targeted campaigns instead of sending the same message to everyone.
It is also useful to know where your contacts came from.
Knowing the source helps you understand which channels are generating better-quality leads.
Once your contacts have been organized using tags and sources, you can create specific audience segments.
Audience: Webinar Prospects
Instead of sending a campaign to your entire database, select only contacts tagged as Webinar Prospects.
This makes your campaigns more relevant and can improve engagement.
Dynamic parameters allow you to personalize messages automatically.
Hi {{1}},
If the customer's name is stored as "Rahul", ChatKar can automatically replace the parameter with:
Hi Rahul,
You can also use dynamic information for:
Always provide a fallback value where appropriate.
Fallback: Hi there
You do not always need to send a campaign immediately.
ChatKar can allow you to schedule campaigns depending on your plan and available features.
You can select:
This is useful for:
Before sending a large campaign, test your message.
Check:
A quick test can prevent expensive campaign mistakes.
Sending a campaign is only the beginning.
The next step is understanding how customers interacted with it.
Use these numbers to understand how your audience is responding.
Not every customer will convert after the first message.
Promotional Message → Customer Reads → No Click → Remarketing
That customer is still interested enough to read your message, but they have not taken the desired action.
Instead of sending the same message again, create a new campaign with a different message, offer or reason to take action.
ChatKar can help you create audiences based on customer interactions, depending on the features available in your account.
You can segment customers based on:
Send a webinar invitation to eligible webinar prospects.
Then target customers who read the message but did not click the registration link.
Send them a follow-up message.
This creates a simple remarketing funnel.
Lead → First Message → Read → Click → Reply → Conversion
Not every customer will move directly from the first message to conversion.
Some customers need additional communication.
Campaign 1: Webinar Invitation
↓
Customer Reads Message
↓
Customer Does Not Click
↓
Campaign 2: Webinar Reminder
↓
Customer Clicks Registration Link
↓
Customer Registers
↓
Campaign 3: Webinar Reminder / Confirmation
This approach allows you to communicate based on customer behaviour instead of sending the same message to everyone.
ChatKar can also be used to automate customer conversations with WhatsApp chatbots.
A chatbot can help businesses:
A chatbot flow can be triggered by different events.
A customer sends a specific keyword.
DEMO
The chatbot automatically starts the relevant flow.
Multiple keywords can be used for the same purpose:
Chatbot flows can also be connected to interactive buttons.
Would you like to know more?
When the customer clicks a button, ChatKar can trigger the relevant automation flow.
Businesses can also connect their advertising campaigns with WhatsApp.
A customer sees an advertisement and clicks the WhatsApp option.
The customer is then taken directly into a WhatsApp conversation.
Facebook / Instagram Ad
↓
Customer clicks WhatsApp
↓
WhatsApp opens
↓
ChatKar chatbot starts
↓
Customer selects an option
↓
Chatbot provides information
↓
Lead is captured
↓
Sales team takes over when required
This can turn paid advertising traffic into automated WhatsApp conversations.
A chatbot can ask customers simple questions before sending the lead to your sales team.
What are you looking for?
The next step can change depending on the customer's selection.
This helps sales teams focus on more relevant leads.
WhatsApp automation can be especially useful for online stores.
Customer Places an Order
↓
Order Confirmation
↓
Payment Confirmation
↓
Shipping Update
↓
Delivery Notification
↓
Post-Purchase Message
↓
Review Request
↓
Future Promotional Campaign
An e-commerce business can use WhatsApp automation to remind customers about products they left in their cart.
Customer Adds Product to Cart
↓
Customer Does Not Complete Purchase
↓
WhatsApp Reminder
↓
Customer Returns to Website
↓
Purchase Completed
Depending on your business strategy, you can add an incentive such as a limited-time offer.
The real power of WhatsApp marketing comes from understanding the complete customer journey.
Instead of simply sending bulk messages, track how customers interact with your campaigns.
Message Sent → Delivered → Read → Clicked → Replied → Purchased
Each stage provides useful information.
You can then create different campaigns for different customer groups.
Some businesses may want an official business identity on WhatsApp, including an official business profile or verification badge where eligible.
Approval is controlled by Meta and is not guaranteed simply because a business meets basic requirements.
Businesses should maintain:
Eligibility requirements and approval policies can change, so always check the latest requirements before applying.
Only communicate with customers in accordance with applicable WhatsApp and marketing rules.
Remove invalid numbers and respect opt-out requests.
Do not send every message to every customer.
Use customer information where appropriate.
Avoid unnecessary promotional spam.
Tell customers exactly what they should do next.
Always test important campaigns before sending them to a large audience.
Look beyond delivery numbers. Track reads, clicks, replies and conversions.
Customers who did not convert from the first message may still be valuable prospects.
Use ChatKar automation and chatbots to reduce manual work.
Add tags and sources.
Create a WhatsApp message template.
Select the right audience based on tags, sources or customer information.
Send or schedule the WhatsApp broadcast.
Create a new campaign for customers who did not complete the desired action.
Use ChatKar chatbots and automation to handle repetitive conversations.
WhatsApp marketing becomes much more powerful when broadcasts, contact management, automation, chatbots, segmentation and analytics work together.
With ChatKar, businesses can move from simple bulk messaging to a complete customer communication system.
Capture leads.
Organize contacts.
Send personalized messages.
Automate conversations.
Track customer behaviour.
Remarket intelligently.
Convert more leads into customers.
One platform to manage your WhatsApp customer journey from first message to conversion.
Join thousands of businesses running customer journeys across eleven live channels. Self-host on your own infrastructure or launch on our managed cloud.
