Learn how to create a WhatsApp product catalog, add products, share collections and manage customer enquiries. Explore setup steps, product messages, catalog optimisation and business use cases.
When customers want to explore your products, they usually ask for photographs, prices, product details and availability. Businesses often spend valuable time sending these details individually through WhatsApp conversations. A better approach is to organise your offerings in a digital catalog that customers can browse and share.
A WhatsApp Product Catalog allows businesses to showcase products and services directly through WhatsApp. Customers can view product images, read descriptions, check available details and contact the business about items they are interested in.
Whether you operate a retail store, clothing brand, electronics business, furniture showroom, manufacturing company or service business, a well-organised catalog can make product discovery easier and help customers move from browsing to enquiry.
A WhatsApp Product Catalog is a digital product or service showcase available through WhatsApp Business. Businesses can add product images, titles, descriptions, prices where supported, website links and other details. Customers can browse the catalog, share product links and contact the business to ask questions or discuss an order.
A WhatsApp Business Catalog is a digital storefront that helps businesses display products and services inside the WhatsApp experience. Instead of sending individual product photographs and descriptions whenever someone asks about an item, businesses can create organised product listings that customers can browse.
A product listing can contain:
WhatsApp requires each catalog item to have a unique title, at least one image and country-of-origin information. Other details can be added to help customers identify and understand the product. Price-field availability can vary by country.
The process is straightforward. A business adds its products or services to the catalog. Customers can then access those listings through the business profile or a shared catalog or product link.
Businesses can work with WhatsApp catalogs in different ways. The right approach depends on the size of the business, number of customers, messaging requirements and need for integrations.
| Feature | Business App | Business Platform |
|---|---|---|
| Catalog management | Managed through WhatsApp Business app | Uses connected Meta catalog and supported integrations |
| Product sharing | Share catalog or individual product links | Supports configured product and multi-product messages |
| Team operations | Direct communication through the app | Can connect with CRM and team communication software |
| Automation | Basic app tools and supported features | Advanced messaging workflows through integrations |
| Typical use | Small businesses and individual sellers | Businesses with larger communication and integration requirements |
The Business Platform catalog setup is different from creating a catalog directly in the Business app. It generally involves connecting a suitable Meta catalog to the WhatsApp Business Account and using a platform or integration that supports product messaging.
A catalog gives customers a central place to explore your products and services. Instead of sending multiple photographs and descriptions separately, you can share a product listing or the complete catalog.
Customers can browse product information at their convenience. They can view available images, understand product details and decide which items they want to discuss with your sales team.
Sales teams often receive repetitive questions about product photographs, descriptions and prices. A properly maintained catalog can make this information easier for customers to access before contacting the business.
Businesses can share catalog and product links through supported WhatsApp sharing options and other channels. This makes it easier to include product links in relevant customer conversations, social media posts and promotional communication.
Product photographs, accurate descriptions and clear specifications help customers understand what they are considering. This can make the conversation with your sales team more relevant and productive.
Where collections are supported, businesses can group similar products into categories such as new arrivals, bestsellers, seasonal products, offers or product ranges. This helps customers find relevant items more easily.
Before creating your catalog, prepare the information you want customers to see. Accurate product information and good-quality images make catalog management easier.
The following instructions are for creating a catalog directly through the WhatsApp Business app. Menu labels can vary slightly depending on the app version and device.
Open the WhatsApp Business app using your business account. Make sure your profile contains the correct business name, description, contact information and website details.
Go to the Tools section and select Catalog. This opens the catalog management area where you can add and manage your products or services.
Select Add New Item. Choose the option to upload product photos or videos from your device or capture new product media where supported.
Add the product name and required country-of-origin information. You can then enter available optional details, such as price, sale price, product description, website link and product code.
Review the information and save the item. WhatsApp reviews catalog submissions against its applicable policies. Items that are pending review or rejected may not be visible to customers until approved.
Repeat the process for your other products or services. Use consistent product naming, clear images and accurate information to keep the catalog organised.
After adding products, create collections where the feature is available. Group similar items into meaningful categories, such as Men's Wear, Women's Wear, Electronics, Bestsellers or New Arrivals.
Adding a product is more than uploading an image. Your listing should give customers enough information to understand what you sell and whether it matches their requirements.
Use a clear product name that identifies the item. Avoid vague titles such as "Best Product" or "New Item". Include the product type, model or relevant specification where appropriate.
Use high-quality product photographs with good lighting and a clear background. Show important angles, details, colours and product features. Avoid unrelated images and excessive promotional text.
Explain what the product is, what it does and what customers should know before enquiring. Include relevant dimensions, material, specifications, usage information or service details.
Where price fields are supported, display accurate pricing. Update the information whenever your prices or offers change. Do not display promotional prices that are no longer valid.
Product codes help businesses identify items, especially when they sell several similar models, sizes, colours or variations. Use consistent internal product codes wherever possible.
If your business offers multiple products, a single long catalog can become difficult to browse. Collections help organise related products into categories.
To create a collection, first add products to your catalog. Open Catalog, navigate to Collections, choose Add Collection, enter a suitable name and select the products that belong in that collection.
WhatsApp reviews collections against its Commerce Policy before they become available to customers. Keep category names simple and organise products according to how customers actually shop.
Once your catalog is ready and approved, you can share the full catalog or individual product links with customers using supported WhatsApp sharing options.
Open your catalog manager, select the sharing option and choose how you want to share the catalog link. Depending on the app version and device, you may be able to send it through WhatsApp, share it on your Status, copy the link or use another supported app.
Choose the product you want to share and use its available sharing option. This is useful when a customer asks about a particular item, model or service.
Where supported, use your catalog link in relevant social media communication, customer messages or promotional content. Make sure customers can identify your business when they open the link.
When a customer asks about a product, share the relevant listing instead of sending multiple separate photographs and descriptions. This keeps the conversation focused and gives customers a consistent source of product information.
Where the cart feature is available and enabled, customers can add multiple catalog products to a cart and send the selected items to the business in one message.
For example, a customer shopping for clothing may add a shirt, trousers and a jacket to the cart before sending the enquiry to the business.
Important: Sending a cart does not automatically mean that an order has been accepted or confirmed by the seller. The business should verify the order details, stock, pricing and delivery arrangements before confirming it.
Businesses using the WhatsApp Business Platform can work with a Meta product catalog connected to their WhatsApp Business Account. This makes it possible for compatible systems to send product-related messages inside customer conversations.
Depending on the integration and supported message types, businesses may be able to share single product messages, multi-product messages and catalog-based product experiences.
A typical Business Platform setup includes preparing a product catalog in Meta Commerce Manager, connecting the catalog to the relevant WhatsApp Business Account and configuring a compatible platform or integration to send product messages.
The exact setup, message formats and eligibility depend on the WhatsApp account configuration, integration and current Meta requirements. A standard catalog created in the Business app should not automatically be assumed to provide every Business Platform integration feature.
For technical implementation, refer to the official WhatsApp Business Platform documentation.
Clothing brands can organise products by category, collection, style or season. Product listings can include photographs, materials, size information and other relevant details. Customers can browse collections and contact the sales team about their preferred items.
Electronics retailers can showcase phones, accessories, computers and other devices. Include accurate specifications, models and product codes so customers can identify the products they want to enquire about.
Furniture businesses can display sofas, tables, chairs, beds and home accessories. Use clear photographs, dimensions, materials and relevant product details to help customers evaluate different options.
Beauty businesses can organise skincare, haircare, cosmetics and personal care products into collections. Product descriptions should include accurate ingredients, usage information and other relevant details.
Manufacturers and distributors can showcase product ranges, models and specifications. A catalog link can be shared with dealers, distributors, retailers and procurement teams during business discussions.
Restaurants, bakeries and food businesses can display eligible menu items, product descriptions and available pricing. Keep menu information updated and ensure the products and services comply with applicable WhatsApp Commerce policies.
Businesses offering services can use catalog listings to showcase eligible service packages, plans or offerings. Add clear descriptions and explain what customers receive so they can make informed enquiries.
Creating a catalog is only the first step. The quality of your product information and the way you organise your listings can influence whether customers find the products relevant.
Use bright, clear photographs with consistent backgrounds. Show multiple useful angles and close-ups where possible. Avoid blurry images, misleading product representations and excessive text overlays.
Explain the product's features and specifications in simple language. Answer the questions a buyer is likely to ask before contacting your business.
Follow a consistent naming structure. Include product type, model or an important differentiating feature where appropriate. This helps customers identify items and makes catalog maintenance easier.
Review product information regularly. Update prices, descriptions and availability whenever your business makes changes. Hide or remove discontinued products where appropriate.
Organise products into categories that match customer needs. Avoid creating too many confusing collections or placing unrelated products under the same heading.
Where supported, add the correct product page link so customers can access further information. Check that the link opens properly on mobile devices and leads to the correct product.
A product catalog should be treated as an active business asset. Assign responsibility for updating listings, checking enquiries and maintaining accurate product information.
Yes. Catalog-related experiences can be connected with wider customer communication workflows when the selected platform and integrations support them.
For example, a business may design a workflow in which:
Read our guides on WhatsApp CRM for sales, WhatsApp lead management and WhatsApp CRM software to understand how conversation management and sales workflows work together.
A product catalog becomes more useful when customers can move naturally from browsing to asking questions, speaking with a salesperson and receiving the right follow-up.
ChatKar provides a WhatsApp CRM and customer communication platform with catalog and storefront capabilities. Its published feature set includes Meta catalog sync, Single Product Messages, Multi-Product Messages and carousel product messages.
ChatKar also lists branded storefronts, custom domains, themed storefronts, order management, payment links and integrations with Shopify and WooCommerce. These capabilities can help businesses connect product discovery with wider customer communication and commerce workflows.
Businesses can also explore ChatKar's flow builder, team inbox and automation features to coordinate product enquiries and follow-ups. The exact configuration depends on the business account, connected catalog and chosen integrations.
Explore ChatKar features or visit ChatKar.com to learn more about the platform.
Give customers a clearer way to explore your offerings, share product details and start useful conversations. Combine an organised product catalog with a responsive sales process and the right business communication tools.
Explore ChatKarA WhatsApp Product Catalog is a digital showcase that allows businesses to display products and services through WhatsApp. Customers can browse product details, view images, share products and contact the business with enquiries.
Businesses can create catalogs through the WhatsApp Business app without purchasing a separate catalog-management subscription from WhatsApp. Other software, integrations and messaging services may have separate costs.
Open WhatsApp Business, navigate to Tools and select Catalog. Choose Add New Item, upload product media, enter the product name and required information, add available details and save the item. Catalog submissions may be reviewed before becoming visible to customers.
Each catalog item requires a unique title, at least one image displaying the product or service, and its country of origin. Other available details include description, price where supported, sale price, website link, product code and additional media.
Yes. WhatsApp catalog collections allow businesses to group related products, such as new arrivals, bestsellers, seasonal items and different product categories. Collections are reviewed before becoming available to customers.
Yes. You can select an individual product and use available sharing options to send it through WhatsApp, Status or another supported channel.
Where the cart feature is available and enabled, customers can add products to a cart and send the selected items to the business. The seller should verify the details and confirm the order. Sending a cart does not automatically mean the order is accepted.
The Business App allows businesses to create and manage a catalog directly in the app. The Business Platform can use a Meta catalog connected to a WhatsApp Business Account for supported product messages through compatible integrations.
Yes. Catalog-related workflows can connect with CRM systems when supported by the selected platform and integration. A connected workflow may help businesses manage enquiries, assign conversations and coordinate follow-ups.
Yes. Businesses can use catalog listings to showcase eligible services, packages or offerings with relevant images and accurate descriptions.
A catalog item may not be visible because it is pending review, has been rejected, is hidden or does not meet applicable requirements. Check its status in Catalog Manager and review any available rejection information.
Yes. WhatsApp supports connecting an existing Meta catalog to the WhatsApp Business app, and the Business Platform can use a connected Meta catalog for supported product messaging. The exact connection process depends on your account and setup.
A WhatsApp Product Catalog gives businesses a practical way to showcase products and services where many customer conversations already happen. By adding clear images, useful descriptions, accurate product information and organised collections, businesses can make product discovery easier and improve the quality of customer enquiries.
For growing businesses, connecting catalog experiences with CRM, team inbox and automation workflows can make customer communication more organised. Start by building a useful catalog, keep it updated and make sure your team is ready to respond when customers show interest.
To explore tools for managing WhatsApp conversations and business workflows, visit ChatKar.com.
Join thousands of businesses running customer journeys across eleven live channels. Self-host on your own infrastructure or launch on our managed cloud.
